Real Estate Agent Website Cost in 2026

The advertised price is rarely the full price. Setup fees, IDX charges, and contracts change the first-year total.

Common 2026 ranges (published or widely reported)

Platform	Entry monthly	Setup	Notes
The budget IDX builder	~$59 + $25 IDX	Optional	Working IDX site ~$84/mo
The design agency platform	~$165	$800+	Design packages higher
The luxury design agency	~$295	$2,500	12-month agreement common
The IDX lead-gen platform	~$299+	$250–$500	CRM + lead tools
Property Landing Pages	Free or $25	None	Your listings, not full IDX

First-year totals for the larger platforms often land between $1,000 and $6,000+ depending on plan and setup. Property Landing Pages is free to test and $300/year on Pro billed annually.

What you are paying for

IDX platforms charge for live MLS search across many listings. Design-led platforms charge for custom look and a broader marketing stack. A listing-page platform charges for putting your own homes online with a gallery, map, and form.

If most of your marketing is your own listings, the IDX and design premiums may not be necessary yet.

Free vs paid on Property Landing Pages

Free: one public listing, agent page, leads to email.
Pro ($25/mo yearly): unlimited listings, CRM, sold listings, custom domain, extra templates, assistant seats.

Details in free vs Pro.

How to decide

Need full MLS search for other agents’ homes? Budget for an IDX platform.
Need your listings online this week with your branding? Start free and upgrade only if you want more.

See pricing or start free.

FAQ

Are these prices guaranteed? No. Vendor pricing changes. The figures above reflect publicly reported numbers in 2026. Confirm on each site before you buy.

Is there a contract? Property Landing Pages Pro can be canceled anytime. Some other platforms require 6- or 12-month terms.