Free vs Pro: Which Plan Fits Your Real Estate Business

You do not need a credit card to start. The free plan lets you put one listing online and see how the pages perform before you decide on anything else.

The choice between free and Pro is mostly about how many listings you want public and whether you want a place to manage the leads those pages produce. Both plans use the same fast listing pages and the same agent site. The difference is capacity and tools.

Free plan

The free plan includes:

• One public listing (any additional listings stay hidden until you upgrade)
• A listing page with gallery, map, and tour requests
• An agent website with your profile, headshot, and bio
• Your logo, colors, and brokerage footer
• Leads sent to your email
• The Classic template

It is enough to try the product on your next listing and show clients a page that loads quickly. See what a fast listing page actually includes.

The free plan is useful when you have one active listing and you want to see whether the page works for your market. You get the gallery, the map, the tour form, and leads in your inbox. You do not get a custom domain, the CRM, or sold listings. Extra listings you create stay hidden until you upgrade, so the free plan never becomes a slow, crowded site by accident.

Pro plan

Pro is $25 per month billed yearly ($300 a year) or $32 billed monthly. It includes everything in the free plan plus:

• Unlimited listings
• Built-in CRM so tour requests land in one place
• Sold listings with success story and valuation call-to-action
• Custom domain plus GA4 and GTM tags
• Showcase, Editorial, and Minimal templates
• Up to 3 assistant seats who can update listings and settings
• One free month for every agent you refer who becomes a paying customer

The dashboard shows visitor counts on your pages and gives you a simple checklist for finishing setup. Leads from the listing pages appear in the CRM with status filters and a search box. You can also send those leads to an external CRM with a webhook or the Follow Up Boss connector. Agents who want the full feature set often pair Pro with a custom domain.

Pro is the point where the site becomes a working tool instead of a test. You can keep every listing public, show sold homes with the result, and manage the leads in one place. Assistants can help with photos and updates without access to billing.

Which plan makes sense

Start on the free plan if you want to test the pages on a single listing. Move to Pro when you have more than one listing you want public, when you want sold listings on your site, or when you need a custom domain and a place to manage leads.

Cancel anytime. Create your free account first, then upgrade from the dashboard in one step. If you are comparing this to a typical template site, the agent website vs template post covers the difference.

A simple way to decide: if you only need one listing online and email leads are enough, stay free. If you want the site to handle your full pipeline of listings and leads, Pro is the plan that does that.

Brokerages

Offices can run the platform under one brand. The broker can pay per agent or let agents upgrade themselves. Learn about brokerage plans.

On a broker-pays plan the office covers the seats and sees the leads. On an agents-pay plan the office stays free and each agent decides when to upgrade. Either way the public pages stay on brand.

Start for free

FAQ

Do I need a credit card for the free plan? No. You can create an account and put one listing online without a card.

Can I switch from free to Pro later? Yes. Upgrade from the dashboard. Your existing listing and branding stay in place.

What happens to extra listings on the free plan? They stay hidden until you upgrade. Only the newest active listing is public.

Is there a contract? No. Pro is month to month or yearly. Cancel anytime.