One Office Brand, Every Agent Page on Message

Brokerages need consistency. Every agent page should look like it belongs to the office, and every lead should reach the right person without the broker chasing it down.

When agents build their own sites, the office brand often disappears. Logos differ, colors differ, and leads go to personal inboxes the broker never sees. An office site that controls the look and the routing fixes both problems without forcing every agent onto the same template.

What the office site includes

The office gets its own public site with:

• A home page that shows the brokerage name, a featured image, and quick stats
• An agents directory so buyers can find the right person
• A listings page that shows homes from the whole office
• A contact page that routes the message to the right agent or the broker

Here is the office home page from the Lumen & Oak Realty demo. The branding stays consistent while individual agents still have their own profiles:

Agents keep their own listing pages and profile. The office controls the colors, logo, and footer so every page stays on brand. Listing cards credit the office and the agent. Individual agents still get the same fast listing pages as solo users.

The directory matters. Buyers who land on the office site can see who is on the team and click through to the right agent. The listings page shows homes from the whole office, so a buyer looking for a specific neighborhood is not limited to one agent’s inventory.

Two ways to run the office

Broker pays. $5 per agent per month billed yearly (or $6 monthly), with a $250 per month minimum billed yearly. You cover the office. Every agent gets a branded site, and you see and route every office lead.

Agents pay. Free for the broker. Agents join free and can upgrade to member Pro when they want unlimited listings, the CRM, and the other Pro features. Your brand stays on every page while each agent decides when to upgrade. See the free vs Pro comparison for what agents get on their own.

Setup is self-serve. You can upload your roster from a spreadsheet and invite agents. The office owner can also add assistants who help manage the office portal.

Broker pays is simpler when the office wants every agent on the platform and wants to see every lead. Agents pay is simpler when the office wants the brand consistency without covering the cost for agents who may not use the site.

Lead routing and consistency

Tour requests and contact form submissions can be routed to the correct agent. The office owner sees the full picture on broker-pays plans. Agents still get their own CRM view on Pro. The public pages stay fast because they use the same custom code as individual agent sites. Agents who want their own address can still add a custom domain on Pro.

Consistency also shows up in the footer and the compliance marks. The office can set the brokerage name, address, phone, and equal housing mark once. Every agent page picks that up instead of each agent typing it differently.

What agents still control

Agents keep their headshot, bio, and listings. They can still request tours and manage their own leads on Pro. The office locks the colors and the footer so the public face stays on brand. That split keeps the site useful for the agent while protecting the office identity.

Set up your office

FAQ

Can agents still have their own listing pages? Yes. Each agent gets their own profile and listing pages under the office brand.

Who sees the leads? On broker-pays plans the office owner can see and route office leads. Agents on Pro still have their own CRM view.

Is there a minimum? Yes. The broker-pays plan has a $250 per month minimum billed yearly.