How to Set Up a Real Estate Agent Website

To set up a real estate agent website focused on listings, create an account, add your branding and one listing, and publish. On Property Landing Pages that gives you an agent page and a listing page with a gallery, map, and tour form the same day.

You do not need a theme, a developer, or a setup fee to start.

What do you need ready?

Your headshot and a short bio. Your logo and brand colors if you have them. Brokerage name for the footer. Photos and facts for at least one listing (price, beds, baths, square footage, address). An email for leads. That is enough.

A custom domain is optional and available on Pro. You can launch on the platform address first.

What are the steps?

1. Create a free account. No credit card.
2. Add your agent profile: name, headshot, bio, phone, email.
3. Upload your logo and set colors so pages match your brand.
4. Add a listing with photos and key facts.
5. Publish. You get an agent page and a listing page.
6. Share the listing link with buyers and the seller.

The free plan keeps one listing public. Additional listings stay hidden until you upgrade to Pro.

What do you get when it is live?

An agent website that shows your profile and links to your listings. A listing page with gallery, map, tour request form, share buttons, and structured data. Your branding on both. Leads to your email. On Pro: unlimited listings, a CRM, sold listings, a custom domain, extra templates, and assistant seats.

See how to create a listing landing page and start a free real estate agent website.

How long does it take?

Under an hour for most agents if the photos are ready. There is no design-package queue and no IDX approval step for your own listings. You can edit everything later from the dashboard.

What does it cost?

Free for one listing. Pro is $25 per month billed yearly ($300 per year) or $32 billed monthly. No setup fee. Cancel anytime. Compare that with platforms that charge setup plus a higher monthly rate in real estate agent website cost 2026.

What if you are in an office?

Offices can set the brand once so every agent page matches. Agents still add their own listings. The broker can pay per agent or let agents upgrade themselves. See real estate website for small brokerages.

What should you do after launch?

Share the listing URL anywhere you already talk about the home. Reply to tour requests quickly. Add an open house if you have one. Upgrade when you want more listings public or leads in a CRM.

Start free

FAQ

Do I need a domain first? No. You can add one later on Pro.

Can an assistant set it up? Yes, on Pro, with an assistant seat.

Does this include MLS search? No. It is for your listings and agent profile.

Can I change the template? Pro includes additional templates. Free uses Classic.